Johnny Carr discovered his passion for photography in the early 80’s, whilst watching his work appear in a developing tray in the darkroom of Batley Art College in the North of England, where he studied photography. Keen to express himself creatively, once in the studio, manipulating lighting, and developing ideas into tactile prints, he realised this was his destiny.
Johnny set up his own studio at the age of 23 and was very successful working on campaigns for breweries, jewellery companies, and shooting work for his old college friends ‘The Attik’. His first billboard poster appeared in 1991, a campaign for Barr soft drinks for the re-branding of Dandelion and Burdock, commissioned by BDH in Manchester.
His reputation was built on creativity, attention to detail, technical ability and lighting techniques. His talent was recognised overseas too, facilitating the possibility of working in some of the most beautiful places in the world including Paris and Sydney.
Over the years Johnny’s subject matter changed to fashion, people and lifestyle. His natural ability to get the best from the models and actors via his charismatic persona and communication skills opened his parameters into the world of moving image.
Today Johnny is regarded as one of the UK’s leading photographers and over the past couple of years he has been proving his worth as a director shooting campaigns for TV commercials for clients worldwide.
His directing work coupled with his creative and technical ability as a photographer, has made him an easy choice for agencies wanting to add something special to their campaigns. In his 20+ years as a commercial photographer, Johnny has worked with Creative Directors & Art Directors worldwide, and understands the process of communication. His treatments are often woven around stills to aid the comprehension of the story, allowing the client a full insight to the intended style of the commercial.